FROM FAME TO FIT: HOW SOCIAL ORIGINS OF CELEBRITY SHAPE AUDIENCE PERCEPTIONS OF BRAND CONGRUENCE. Komunikacija i kultura online, [S. l.], v. 16, n. 16, 2025. DOI: 10.18485/kkonline.2025.16.16.2. Disponível em: https://mail.komunikacijaikultura.org/index.php/kk/article/view/533. Acesso em: 21 apr. 2026.